What Exactly Are They Doing In There?
We're building a platform to provide businesses with the ability to research, analyze and make informed and efficient purchases of media - :30 seconds of television time, :10 seconds of radio air or a quarter-page of a newspaper, for example - without making a huge investment in costly software. With Avenue Right you can compare different mediums and media outlets to make sure you're making the best investment with your marketing dollars.
The current process used for buying media is manual and time-intensive. Media buyers must manually search each geographic market they wish to purchase media - getting information from each media outlet on demographic, reach and frequency data - and then have the knowledge to analyze these findings to make an educated and efficient buy. Individual businesses or small advertising agencies have been left with little alternative but to outsource their media buying because they do not have the means or time to do it themselves.
A new way to buy media
Avenue Right knows how to utilize today's technology to create a new process for media buyers to analyze, plan, schedule and buy media - and for media outlets to sell their media. By creating a platform where media buyers and media outlets can exchange media information and transact, the tedious and manual nature of media buying is removed, easing the effort and cost of the existing market, and giving an entirely new market an ability that was once beyond their reach.
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