Avenue Right for Advertisers

Avenue Right provides a real-time advertising marketplace where advertisers can search, analyze, and buy media more efficiently and effectively—radio, television, print, or online.

Increase efficiency, boost productivity, gain buying power, and maximize ROI through streamlined media planning and buying. Take the time and money saved and shift those dollars elsewhere in your marketing budget.

Plan. Negotiate. Buy.

Avenue Right sits at the intersection of media buying technology and services, connecting advertisers with the information and media opportunities that deliver a message to a targeted audience through the media they use.

  • Spend less time researching advertising opportunities. Access Avenue Right’s searchable, up-to-date database of media outlets—radio, television, print, and online.
  • Create single or multi-channel advertising media campaigns quickly and easily. Make targeted, cost-effective media buys in any medium, within any budget, in any local market nationwide.
  • Increase efficiency in media buying with automated planning and avails request tools.
  • Spend less time on transactional communications via automated planning and confirmation with media outlets.
  • Get visibility into your advertising with easy-to-read campaign reports, dashboard, and archive.
  • Plan and execute your first campaigns with the help of Avenue Right’s in-house professional media planners, basic and advanced training sessions, and Resource Library.

Whether novice or pro, advertisers boost productivity in the media buying process, get a real-time view into their marketplace, and make better media buys using Avenue Right.

Searchable Database

Spend less time researching the advertising opportunities that will reach your campaign’s target audience. Avenue Right’s up-to-date database and advanced media outlet search engine gives you easy access to information that used to take hours, days, or even weeks to gather.

Quickly find and save media outlets that match your campaign goals. In one central location, view

  • Radio, television, print, and online advertising opportunities in local and regional markets nationwide
  • Media outlet details contact information, demographic profiles
  • Editorial or program content information
  • Published rates available advertising inventory

One search alone can help you narrow the advertising opportunities in a single market from 400 to the relevant 20 or so in minutes!

Media Campaign Planner

Avenue Right’s Media Campaign Planner lets you build advertising campaigns based on target demographic, media types, budget, and specific campaign location, such as metro area or up to 200-mile radius.

Build a consideration set of media outlets and get a quick overview of media type, frequency, and budget information for the campaign.

Automate Negotiation and Confirmation

Increase media buying efficiency with automated scheduling, negotiation, and confirmation of advertising placements, traditional or online. Compare offers from similar media outlets—they compete for your business, and you save time and money.

  • Build specific schedules and placement requests for your campaign using the Avails Request Tool, and easily track proposals from media outlets.
  • Use the Placement Planning Tool to have media outlet create a schedule for you based on campaign criteria.

Campaign Reporting

Access campaign reports on-demand, and provide instant feedback to business stakeholders on the campaign schedule, how many people those ads will reach, and how much of the advertising budget went to each media placement.

View or download reports with campaign criteria, target audience, run dates, media placed, overall campaign reach, and success metrics.

Increase ROI of Your Advertising

Flexible subscription options are available depending on your advertising needs. And secure, web-based access means there’s no costly software to install and maintain.

Our team of media buying professionals is there when they’re needed to help you plan and execute your campaign, or try new a advertising medium to reach your target audience.  Check out the full list of services included with your Avenue Right subscription.

Ready to get started? Request an account today!