Avenue Right for Agencies

Avenue Right provides a real-time advertising marketplace where agencies can plan, negotiate, and buy media more efficiently and effectively for their clients—radio, television, print, or online.

Search. Plan. Execute. Analyze.

Boost productivity and maximize ROI through streamlined media planning and buying. Take the time and money saved and shift those dollars elsewhere in your clients’ budgets.
  • Search. Spend less time researching campaign markets with Avenue Right’s searchable, up-to-date database of media outlets—radio, television, print, and online.
  • Plan. Create single or multi-channel advertising media campaigns quickly and easily.
  • Execute. Increase efficiency in media buying with automated planning and avails request tools. Spend less time on transactional communications via automated planning and confirmation with media outlets.
  • Analyze. Get visibility into your advertising with campaign reports, dashboard, and archive. Access and share easy-to-understand campaign reports, and provide instant feedback to clients on their campaign schedule and success metrics.

Searchable Database

Spend less time researching the advertising opportunities that will reach a campaign’s target audience. With Avenue Right’s up-to-date database and advanced media outlet search engine, you can quickly find and save media outlets that match the campaign goals. In one central location, view
  • Radio, television, print, and online advertising opportunities in local and regional markets nationwide
  • Media outlet details, contact information, audience profiles
  • Editorial or program content information
  • Published rates and available advertising inventory

Media Campaign Planner

Avenue Right’s Media Campaign Planner lets you build advertising campaigns based on target demographic, media types, budget, and specific campaign location, such as metro area or up to 200-mile radius.

Build a consideration set of media outlets in minutes. Get a quick overview of media type, frequency, and budget information for the campaign.

Automate Negotiation and Confirmation

Increase media buying efficiency with automated scheduling, negotiation, and confirmation of advertising placements, traditional or online.
  • Build specific schedules and placement requests using the Avails Request Tool, and easily track proposals from media outlets.
  • Use the Placement Planning Tool to have media outlet create a schedule for you based on campaign criteria.

Campaign Reporting

Access campaign reports on-demand, and provide instant feedback to business stakeholders on the campaign schedule, how many people those ads will reach, and how much of the advertising budget went to each media placement.

View or download reports with campaign criteria, target audience, run dates, media placed, overall campaign reach, and success metrics.

Increase Media Buying Efficiency

Flexible subscription options are available depending on the needs of your advertising agency and its clients, including number of campaign markets and level of customization.

Our client services team is on hand to deliver live and on-demand training sessions along with account management, research services, and response monitoring. And secure, web-based access to Avenue Right means there’s no costly software to install and maintain.

Ready to get started? Request a personalized demo today!