 Full-service advertising, marketing & association-management firm Location: Corpus Christi, TX Geographic Focus: Local & Regional Clients: B2C Media Bought: Online & Offline Annual Media Spend: $200,000 Agency Size: 3 employees |
Bucket Works has been in the advertising business for a long time.
The family-owned ad agency based in Corpus Christi buys media of all types for their clients, who are business-to-consumer advertisers.
Over the years the folks at Bucket Works have noticed a gradual shift in the media engagement of consumers in the market—and the impact these trends have had on media buying.
With about five major broadcast stations and four major local online properties, “the internet is slowly becoming more available to buyers,” says ad exec Lexi Buquet. “The emphasis on print is diminishing, but luckily they are supplementing with effective websites.”
The biggest challenge in planning and buying media can be summed up in one word—numbers. “Especially with online,” Lexi says. “It’s having the numbers to back that up, what the rates are based on.”
Clients want to see both strategy and tactics.
To help demonstrate the value of each media type, Lexi uses Avenue Right’s campaign builder and reporting tools to simplify her process and what she presents to her clients.
“It’s amazing how simple this can be now—modern and simple,” she says. “The campaign breakdown is so easy to read. This is what the next generation of media buyers is looking for.”
Learn more about Avenue Right’s campaign planning tools.