Analyze Media Buys

Avenue Right's web-based media buying software lets agencies get access to up-to-date information and reports at any stage of the media planning and buying process.

Customizable reporting, campaign dashboards, and easy-to-read calendars mean the media buyer, account team, and the client can get the most current information about what ads are running, when, and where.

Calendars & Dashboards

Easily manage the information related to a media buy and communicate it to the creative team or the client.

Campaign calendars provide an overview of the media plan - individual ads and specific placement information for each schedule (i.e., daypart, TY program, online ad placement). Calendars are updated automatically based on schedule confirmations.

The Campaign Dashboard gives an overview of all campaign activities, along with the status of RFPs sent and proposals received in the negotiation process.

Campaign Reports

Save time otherwise spent manually tracking and reporting campaign information, or pulling it together from different systems.

Access campaign reports on-demand, and provide instant feedback to clients on media buys and campaign activities.

Create and download campaign and client reports based on target audience, run dates, media placed, overall campaign reach, and success metrics.

Avenue Right's campaign reporting options and customizable data fields provide the flexibility that allows agencies to adapt the software to their media planning and buying process and the specific needs of their clients. Customized reporting is available depending on subscription level.

Campaign Archive

Avenue Right users can store information on all past advertising campaigns in a central archive - organized, easily filtered, and accessible anytime. Historical campaign information provides insight into future media buys and market trends over time.

Learn how ad agencies can use Avenue Right to get better visibility into their media buying services. Get a customized prdocut demo.