Manage Media Planning & Buying

Planning, negotiation, and executing a media buy can require a lot of time and effort in manual processes - tasks like researching local advertising opportunities, collecting information and inventory availability, keeping track of transactional communications during schedule negotiation. And that's just the beginning.

Media buyers have better things to do than paperwork and email triage.

Avenue Right's web-based media buying software provides a central location to organize and manage media sales contacts, communications, campaign information, and media schedules.

Streamlined media planning and buying means fewer redundant, manual tasks and calculations. It lowers the risk of human error and helps maintain accuracy in the planning, buying, and reporting process.

Save time planning and buying local media with better information management, collaboration tools, and a comprehensive view into campaign activity across local media channels - radio, broadcast and cable TV, newspaper, magazine, and online.

File Cabinet

The File Cabinet provides media sales contact management as well as rate card management - it's like a mini CRM system for media buyers.

• Manage preferred media outlets and the contact information of the media sales representatives for specific clients, and communicate with them directly from the Avenue Right platform.
• Keep track of rates negotiated with media outlets using the My Rates feature.
• Get visibility into how these rates change over time for better marketplace insight.

Dashboards

Get better visibility into media planning activity with Avenue Right's campaign dashboards. Know at a glance what media outlets have responded to an RFP, what requests are still pending, what proposals are due for a response. Then take action on that information without ever leaving the Avenue Right platform.

The Campaign Dashboard gives an overview of all campaign activities, including the status of RFPs sent and proposals received in the negotiation process.

Users can also subscribe to an RSS feed of dashboard activity.

Client Management

Custom fields and layouts enable efficient management of information specific to the media buying services that an agency provides for its clients. This flexibility can help with internal agency workflow, too (such as using a custom field to identify the account manager).

Budgeting Tools

Manage media budgets efficiently with visibility into advertising spend by media channel at any time during the lifetime of a campaign.

Avenue Right's budgeting tools are automatically updated as advertising schedules are negotiated and accepted, helping media buyers stay within budget and manage spend across media channels.

Find out how Avenue Right helps media buyers save time with software that supports their job. Keep reading about our media buying software, or request a demo.