Streamline Media Planning

Spend up to 15-50% less time researching a marketplace and gathering proposals to put together a media plan, or even a pitch for a new client.

Avenue Right's web-based media buying software streamlines the media planning process, along with execution and analysis of that media buy.

increase efficiencies in media planning - find media outlets, build media plans, send RFPs, manage contacts, create schedule templates, and track budget across media channels, all with a single login.

• Local Media Outlet Database
• Media Campaign Builder
• Electronic RFP Tools

Local Media Outlet Database

Most media buyers spend a lot of time doing market research, looking for advertising opportunites that are a good fit for a campaign.

Sound familiar?

Avenue Right's real-time database of local media outlets helps me3dia buyers find the advertising opportunities that are relevant to their campaign and target audience.

• Research local advertising opportunities in any market - radio, broadcast and cable TV, newspapers, magazines, and online.
• Get results based on campaign criteria, target demographic, geographic location, media, and/or psychographic match.
• Access media outlet details, contact information, demographic profiles, editorial or program content info, and published and average rates for traditional and online media channels in one central location.
• Add your favorite outlets and contacts to your personal File Cabinet.

Media Campaign Builder

Build a multi-channel media plan in minutes.

Spend less time creating media plans and communicating campaign parameters to media outlets during the RFP process.

Media buyers can create an integrated advertising plan using any combination of local media - radio, television, print, or online - based on campaign criteria such as target demographic profile, location, budget.

Electronic RFP Tools

Avenue Right's electronic RFP tools help media buyers efficiently collect, organize, and review advertising rates and proposals from media outlets, saving time and money along the way.

Media buyers can use electronic RFP tools to automate the information collection process for any media channel - the system collects it all while they go on about their business.

• Build an electronic RFP quickly and easily. Tailor it with custom questions and data fields to capture and measure specific information during the media planning process.
• With a few clicks, send the RFP to only the most relevant media outlets, or the entire market.
• Track, compare, and manage proposals in one place - in a consistent format - then negotiate schedules electronically.

Save time by tracking and managing RFPs, media outlet communications, and proposals from a central location rather than multiple files, systems, and emails.

Get a demo of Avenue Right's web-based media buying software today!