Avenue Right for Media Outlets

Let Technology Extend Your Sales Team

Avenue Right connects media owners to media buyers, presenting your inventory to advertisers actively searching for the media you sell—radio, broadcast and cable TV, print, or online.

Presence on the Avenue Right media buying platform increases visibility of your media outlet to local and regional media buyers.

The best part is that there’s absolutely no charge to media sellers! You control your rates and inventory, and keep all your commission!

Avenue Right Media Seller's Toolkit

Expand selling opportunities, maximize inventory yield, and increase efficiency in communications with advertisers and prospects.
  • Extend your sales force. Advertisers can find the media you sell simply by searching the Media Outlet Database. Reach more advertisers without having to give up any commission or pay any fees.
  • Save time. Let the inventory requests come to you. Automatically receive requests from advertisers who are a good fit for the inventory available from your media outlet. Save time otherwise spent identifying and nurturing leads.
  • Sell more, better. Respond to specific advertising placement requests from your media outlet, or use Avenue Right’s flexible media scheduling tool to customize a proposal for an advertiser. Then automate the negotiation and confirmation of those placements. 
  • Compete. Place successful bids on planning requests and open campaigns in your market with the information you need to help the advertiser achieve their campaign goals, within budget.
We’re not an auction, and we take no commission from the buyer or seller. Our clients—your advertisers—pay a low monthly subscription fee for access to Avenue Right's media buying software.

Communicate Efficiently

One of our primary goals is to increase efficiency for our advertisers in their media planning and buying. A lot of it is communication. This means a time savings for media outlets, too.

Quickly respond to planning and inventory requests from Avenue Right users by
  • Clicking secure link provided in request email, or
  • Visiting your Avenue Right media outlet profile.

Media outlet profile

Rename your station? Change the content? Communicate more efficiently with advertisers and prospects.  Simply log in to update this and other rate, placement, contact, or ratings information to highlight the benefits of your media outlet to prospective advertisers.

Check out the dashboard to see how many advertisers are viewing the profile information for the media properties you manage. See the total campaign dollars in Avenue Right for your market, and compare your rates and CPM to the market average.

If you sell advertising for multiple stations, publications, or other media properties, you can manage information for all of them with a single sign-in!