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Insight Marketing Design uses Avenue Right to streamline their media planning and buying and manage all the information related to a buy in one central location.A full-service agency, Insight Marketing Design buys media in local and regional markets—radio, broadcast & cable TV, newspaper, magazines, outdoor, and online. The agency’s main challenge was to research and plan campaigns efficiently, eliminating manual tasks and finding a central location for all the information related to a media buy. To streamline media research, planning, and information management, Insight Marketing Design started using Avenue Right in December of 2008. Since then the agency has been able to save about 25% of the time it takes to research a market by using Avenue Right’s media outlet database. To learn more about how Insight Marketing Design uses Avenue Right, read the case study.Check out Insight Marketing Design’s website, or learn more about Avenue Right’s media buying software. |
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Marketing technology company Avenue Right announces the appointment of Radio Advertising Bureau President & CEO Jeff Haley to its Board of Directors. Avenue Right provides a channel-neutral platform that streamlines the media buying process for small to mid-size advertising agencies. The web-based software enables the process of planning, scheduling, buying, and measuring both online and offline media—radio, broadcast and cable TV, print, online. As President and CEO of the Radio Advertising Bureau (RAB), Jeff Haley has steered the association in a business-driven direction with defined objectives to share knowledge, facilitate consensus, and increase revenue for the radio industry. From 2001 to 2006 Haley was Senior Vice President for Time Warner Global Marketing, where he leveraged $7.5 billion of media investment from key advertisers across Time Warner’s divisions and was responsible for creating marketing programs for some of the largest advertisers in the U.S. Haley serves on the Board of Directors for the Ad Council, and he is a member of the Arbitron Radio Advisory Council. As a member of Avenue Right’s Board of Directors, Haley brings not only his professional background of leadership in media and marketing, but in-depth knowledge of the benefits of radio as a medium for local advertising and the common goal of making radio advertising easier to buy.Avenue Right’s platform is channel-neutral and allows media buyers to plan, buy, and analyze local online and offline advertising from a central location—radio, broadcast and cable TV, print, or online. Among other efficiency gains, the technology introduces a standardized electronic RFP process designed to simplify the process of gathering information, negotiating media schedules, and ultimately confirming and analyzing the buy. The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium. Haley’s appointment to the Avenue Right Board of Directors is effective February 19, 2010, with length of term being two years. |
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Avenue Right Founder & CEO Brian Gramer was a recent guest on Internet radio show Your Ad Here, hosted by Media Man Michael Massey.The interview took place Friday, February 12 and can be played on-demand here. Using technology to streamline the media buying process was the topic of the show, and Brian provided background on Avenue Right and the role of customer feedback in product development.Discussions included the most popular feature request from clients (even greater visibility), the need for change management when introducing a new technology, how Avenue Right serves as an information platform for small to mid-size ad agencies, and the enhancement of customization features in 2010.Listen to the full recording here. |
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The first feature release of the year brings the addition of cable TV along with the ability to add search tags, input pre-negotiated schedules, and manage rate cards in the File Cabinet. Media buyers using Avenue Right can plan and buy multiple media types in a one-stop shop, leveraging a robust media outlet database, real-time market information, and automation technology delivered via the internet. With January’s feature release, media buyers canInclude cable TV in their multi-channel consideration sets, Manage rates with specific media outlets,Add finalized proposals to their campaigns, andSearch for media outlets by keyword using search tags that describe the content the media outlet provides and the audience it reaches. Avenue Right’s media buying software supports local radio, broadcast and cable television, newspapers, magazines, and local online advertising opportunities. Further customization of media scheduling is coming this fall. Along with more mainstream media outlets such as daily newspapers and popular radio stations, media buyers can also find niche advertising opportunities in a market, such as the community college newspaper or a local parenting website.Avenue Right leverages a variety of data sources and collects information via their national call center to build and maintain its database of over 49,000 media outlets. Delivered online, media buyers can login to Avenue Right from any web browser, and the information is always up to date.Contact us to learn more about how Avenue Right’s real-time software streamlines and automates the current manual processes for planning, negotiating, and buying local media. |
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Media Buying Efficiency: A Case StudyFull-service agency Ad Monkeys uses Avenue Right to coordinate media schedules, manage information related to a buy, and provide better campaign visibility to clients.The agency buys primarily radio and television in regional markets that cover Minnesota, North Dakota, and South Dakota. One of the primary challenges the agency faced with their media buying services was finding the time to get it done. Ad Monkeys needed a more efficient way to manage their growing media buying services. To increase efficiencies in their media buying process, Ad Monkeys started using Avenue Right in December 2008. Since then the agency has been able to streamline its internal workflow for media buying, increase client satisfaction through better visibility into media plans, and find more time for creative development and other services.To learn more about how Ad Monkeys uses Avenue Right, read the full case study. |
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