Media Buying Efficiency: A Case Study

Full-service agency Ad Monkeys uses Avenue Right to coordinate media schedules, manage information related to a buy, and provide better campaign visibility to clients.

The agency buys primarily radio and television in regional markets that cover Minnesota, North Dakota, and South Dakota. One of the primary challenges the agency faced with their media buying services was finding the time to get it done.

Ad Monkeys needed a more efficient way to manage their growing media buying services. To increase efficiencies in their media buying process, Ad Monkeys started using Avenue Right in December 2008.

Since then the agency has been able to streamline its internal workflow for media buying, increase client satisfaction through better visibility into media plans, and find more time for creative development and other services.

To learn more about how Ad Monkeys uses Avenue Right, read the full case study.