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The first feature release of the year brings the addition of cable TV along with the ability to add search tags, input pre-negotiated schedules, and manage rate cards in the File Cabinet.
Media buyers using Avenue Right can plan and buy multiple media types in a one-stop shop, leveraging a robust media outlet database, real-time market information, and automation technology delivered via the internet.
With January’s feature release, media buyers can - Include cable TV in their multi-channel consideration sets,
- Manage rates with specific media outlets,
- Add finalized proposals to their campaigns, and
- Search for media outlets by keyword using search tags that describe the content the media outlet provides and the audience it reaches.
Avenue Right’s media buying software supports local radio, broadcast and cable television, newspapers, magazines, and local online advertising opportunities. Further customization of media scheduling is coming this fall.
Along with more mainstream media outlets such as daily newspapers and popular radio stations, media buyers can also find niche advertising opportunities in a market, such as the community college newspaper or a local parenting website.
Avenue Right leverages a variety of data sources and collects information via their national call center to build and maintain its database of over 49,000 media outlets.
Delivered online, media buyers can login to Avenue Right from any web browser, and the information is always up to date.
Contact us to learn more about how Avenue Right’s real-time software streamlines and automates the current manual processes for planning, negotiating, and buying local media.
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