Avenue Right, LLC

Avenue Right announces the much-anticipated addition of broadcast television to its media buying automation software.

Advertisers can now plan, negotiate, and buy all types of traditional and online media in one single location--television, radio, print (newspaper and local  magazines), and local websites.

As of May 18, Avenue Right advertisers have the ability to add local broadcast television to their media mix using the same functionality that's available for requesting advertising inventory for other media types.

Plan and buy local television advertising

Advertisers can search for local television stations in their campaign market, add them to their campaign consideration set, and increase efficiency in media planning and negotiation through automated placement planning and avails request tools.

Specific placements for television can be built quickly and easily by selecting a program schedule, length of commercial, flight dates, number of ads to run per day, and desired rate per ad. Total budget for a given television media outlet is automatically calculated as placements are negotiated and confirmed.