White Papers

Download media buying and marketing white papers and read up on how to maximize the ROI of your advertising campaigns and increase efficiency in planning and buying multiple media. Get tips on negotiating advertising rates, reaching your target audience with relevant ads, and measuring the impact of your campaign across multiple media types.

• 3 Tips for Aligning Local Advertising with the Consumer Decision-Making Process
  A balance of media, creative, timing, and repetition drives a consumer from awareness to purchase. Learn how to optimize the media mix based on messaging strategy, timing and delivery of the advertisements, the product, and the target audience.
• 7 Steps to an Effective and Measurable Multi-Channel Advertising Campaign
  Multi-channel advertising helps media buyers extend reach, target local audiences more effectively, provide greater frequency and better measurability, and increase the impact of an advertising campaign.
• Stretch Your Advertising Budget: How to Use Technology to Lower Media Buying Costs and Increase ROI.
  Media buyers can increase ROI on their campaigns through automation - saving time and money with easy access to the information and tools they need to plan and manage traditional and online advertising from one central location.