/ Answers
Straight answers, no hedging.
The questions we get asked most, answered the way we would answer them on the phone.
Working with us
What does Avenue Right do?
Avenue Right is a media buying, digital advertising, and website development agency in Fargo, North Dakota. We plan and buy Google Ads, social media advertising, streaming and Connected TV, and traditional TV, radio, print, and outdoor, and we design and build websites.
We started in 1982 as Multiple Media Consultants and have worked in the Red River Valley ever since. Our clients are based across the United States.
Do you require a contract or a monthly retainer?
No. No contracts, no retainers, and no monthly management fees of the kind most agencies require. It is unusual in this industry and it is deliberate. Clients stay because the work is worth staying for.
What size businesses do you work with?
Mostly small and medium sized businesses. Some of our client relationships have run for twenty years, and several started as one location businesses.
If you are spending anything on advertising and cannot say clearly what it is producing, you are the right size.
Do you only work with businesses in Fargo?
Our office is in downtown Fargo at 68 Broadway North, and we know this market better than anyone. We regularly buy media and build websites for clients across North Dakota, Minnesota, and the rest of the United States.
How do I get started?
Call 701-356-3212, email info@avenueright.com, or send the contact form. The first conversation is a conversation, not a pitch: what you sell, who buys it, and what you are spending now.
If you want something concrete first, request the free Triple Scorecard audit and we will show you where your site stands before you commit to anything.
Websites
How long does a website take to build?
Most builds run four to eight weeks from kickoff to launch. The variable is almost always content. Sites where the copy needs writing from scratch take longer than sites where it exists and needs editing.
Will a redesign hurt my Google rankings?
It will if the migration is done carelessly, and that is the single most common way businesses lose traffic in a redesign. Old URLs disappear and nothing redirects to the new ones.
We map every existing page before anything is replaced, keep the URLs that have earned their position, and redirect the rest permanently. Your search history moves with you.
Do I own my website?
Yes. You own the domain, the site, the content, and the analytics accounts. We will recommend hosting that suits the build, but nothing is locked to us.
Do you build on WordPress?
We build on whatever gives your site the best combination of speed, security, and ease of editing. For most business sites that means a modern static or server rendered build rather than a stack of plugins that needs patching every week.
If you already have a WordPress site and it is working, we are happy to improve it rather than replace it.
Advertising
What is the minimum advertising budget you work with?
Lower than most people expect. What matters more than the total is whether the geography and the targeting are tight enough for that budget to make an impression. A small budget spread across a huge area buys nothing.
We will tell you honestly if a budget is too small to work, rather than take it and hope.
Are you a Google Partner?
Yes. Avenue Right is a Google Partner, which means our team holds current Google Ads certifications, meets Google performance requirements, and has direct support access when something needs escalating.
How do you report on results?
Plain language reporting on a regular schedule, showing what ran, what it cost, and what it produced. Calls, form submissions, and directions requests are tracked as conversions rather than treated as a mystery.
If a report needs an interpreter, it is a bad report.
Can you take over an existing Google Ads account?
Yes, and you keep ownership of it. We audit what is there first, because most underperforming accounts have a specific and fixable reason rather than a general one.
RightEngine and AI search
What is RightEngine?
RightEngine is our in house AI system for campaign operations. It handles keyword research, search term review, negative keyword pruning, ad copy testing, bid tuning, anomaly detection, and weekly reporting, continuously rather than once a month.
Senior strategists own every decision that changes your budget or your message. The AI does the repetitive work. People do the judgment.
What is AI search optimization, and why should I care?
A growing share of buying research now starts in an AI assistant rather than a search box. When someone asks ChatGPT, Claude, Gemini, or Perplexity to recommend a business like yours, those systems answer from sources they can read, verify, and cite.
AI search optimization is the work of making your business one of those sources: clean structured data, clear factual pages, consistent business information, and content that answers real questions directly enough to be quoted.
What is the Triple Scorecard audit?
It is a free audit that grades your site on three things: traditional SEO, including Core Web Vitals, on page structure, and schema; AI search visibility across the major assistants; and security, including SSL, security headers, and CMS vulnerability.
You get a written report and a walkthrough call, usually within five business days. There is no obligation attached to it.
Still have a question?
Ask it directly. You will get an answer from someone who does the work, usually within one business day.