/ The product
Agents run the repetitive parts. People own the calls.
RightEngine is our in house AI system for campaign operations. It works on your account every day instead of once a month, and every decision it makes is auditable after the fact.
The work that gets skipped is the work that costs you.
Most underperforming search accounts are not badly built. They are unattended. Nobody read the search terms, nobody pruned the negatives, nobody noticed when a competitor changed their bidding. The maintenance is not glamorous and it does not fit neatly into a monthly retainer, so it quietly stops happening.
RightEngine does that work continuously. Senior strategists set the direction and approve anything that changes your budget or your message. The AI does not decide what your business is worth. It makes sure nothing goes unattended between conversations.
- Keyword research. Continuous, not a one time exercise at setup.
- Search term review. Every term that triggered an ad, read and classified.
- Negative keyword pruning. The single highest return maintenance task in any search account.
- Ad copy testing. Variants written, run, and judged on conversions rather than clicks.
- Bid tuning. Adjusted against performance rather than left to the platform default.
- Anomaly detection. A spend spike or a conversion drop gets flagged the day it happens.
- Weekly reporting. Written in plain language, with the reasoning attached.
When someone asks an AI for a recommendation, be the answer.
A growing share of buying research now starts in ChatGPT, Claude, Gemini, or Perplexity rather than in a search box. Those systems answer from sources they can read, verify, and cite. AI search optimization is the work of making your business one of those sources.
- Structured data. Organization, service, location, article, and FAQ schema so machines can parse who you are and what you sell.
- Citable content. Pages that answer real questions directly enough to be quoted, with the specifics AI systems look for.
- Entity consistency. Name, address, phone, and service descriptions identical everywhere they appear.
- Original data. Information about your market that only you have, which is the strongest reason for anything to cite you.
- Technical access. Crawlable, fast, and free of the rendering traps that leave AI systems reading an empty page.
- Monitoring. Tracking how the major assistants answer questions in your category, and what they cite when they do.
Search accounts, tended daily
Keyword and search term work, negatives, bids, and copy tests running continuously.
Google advertising / Website buildsSites built to be cited
Schema, structure, speed, and content that AI systems can quote accurately.
Website design / Triple ScorecardSee your three scores
SEO, AI search, and security graded together. Free, five business days, no obligation.
Request the audit
Common questions
What is RightEngine?
RightEngine is our in house AI system for campaign operations. It handles keyword research, search term review, negative keyword pruning, ad copy testing, bid tuning, anomaly detection, and weekly reporting, continuously rather than once a month.
Senior strategists own every decision that changes your budget or your message. The AI does the repetitive work. People do the judgment.
What is AI search optimization, and why should I care?
A growing share of buying research now starts in an AI assistant rather than a search box. When someone asks ChatGPT, Claude, Gemini, or Perplexity to recommend a business like yours, those systems answer from sources they can read, verify, and cite.
AI search optimization is the work of making your business one of those sources: clean structured data, clear factual pages, consistent business information, and content that answers real questions directly enough to be quoted.
What is the Triple Scorecard audit?
It is a free audit that grades your site on three things: traditional SEO, including Core Web Vitals, on page structure, and schema; AI search visibility across the major assistants; and security, including SSL, security headers, and CMS vulnerability.
You get a written report and a walkthrough call, usually within five business days. There is no obligation attached to it.
Curious what an AI assistant says about you today?
The Triple Scorecard includes exactly that: what ChatGPT, Claude, Gemini, and Perplexity currently say when someone asks for a business like yours.