YouTube is a machine. Millions of people consume billions of videos every single day, and video continues to grow as a way to influence potential customers.
As an advertiser, the YouTube ad platform creates some unusual opportunities. First, you can target who sees your videos very precisely, drilling down on geography, age range, gender, and even household income.
Second, you are not charged unless a user views your video for 30 seconds, or for the duration of the video if it is shorter, or interacts with it by clicking a banner or a call to action button. In a world where most of us skip through ads, that is a real safeguard for advertisers, and it is close to unheard of elsewhere in advertising.
What do I use for an ad?
For advertisers already running spots on TV, this is easy. TV ads translate over very well. For those without a video ready to go, professional video can be produced relatively inexpensively. We work with vendors who create professional, HD quality video for less than $500.
So what are you waiting for? YouTube places your video in front of the exact audience you want to reach, and only charges you when they watch it. YouTube buys are part of our streaming services work, and we are happy to walk you through it.